The Story of SO VAIN.
We promise to deliver luxury, runway inspired hair accessories that make life simple, convenient and fashion forward, all while being kind to your hair. We strive to be the go-to resource for current and cutting edge trends based off of New York, Paris, London, and Milan Fashion Weeks. You will see us playing with new textiles, fresh looks and innovative ideas inspired by designers around the world.
Creator and founder, Andrea Milley is a stylist with an obsession for all things fashion. As a young girl, Andrea’s mother enrolled her in sewing classes and it wasn’t long before this aspiring creative was making her own clothes. Exploring fabrics and observing trends quickly became a passion and our little fashionista was born.
As the years went by, Andrea fell in love with hair and make-up and pursued a career as a stylist. She loved trying new hair trends but her naturally curly hair was becoming very damaged from over-processing and constant use of hair extensions. Andrea knew that a typical elastic band would only make things worse, so she started to use scrunchies as a gentler alternative, long before they were “back in fashion”. Over the past few years, Andrea noticed that her beloved scrunchies were re-emerging in the fashion scene, and here was her “aha” moment. She could combine her love for fashion, her knowledge as a stylist and her skill in sewing as a creative outlet and offer something fresh to the market. Andrea had a vision of chic designs and premium textiles that were based off of the Pantone colour report of Fashion Week and a future as the “red sole” of hair accessory brands. In this moment So Vain was born and with it, the creation of an edgy, fashion-forward company with carefully curated products made of luxurious, high-end fabrics. She created a limited, one-of-a-kind statement piece for hair and put her unique signature on it.
All of our accessories are proudly handmade in Vancouver, BC. We are certain you will love them as much as we do.
Welcome to the SO VAIN. Club… your new obsession!